Tradeshow Booth for SALT. Optics to be used for European Tradeshows. This was sketched, designed, and organized solely by me and built by an architect firm in Italy. I choose all surfaces, furniture and design elements to physically represent the brand’s culture and design philosophies. Seat benches were custom made to accommodate sales reps’ traveling optical cases with a hinged lid. Photos below taken during the 2016 Opti Tradeshow in Munich, Germany.